Government spends 49 per cent of three year budget | Australian Markets
Nearly half of the promoting spend by the Department of Agriculture, Fisheries and Forestry since 2022 as been spent on sharing the stay sheep export ban, the Australian Live Export Council says.
According to a review by ALEC of Federal Government tenders beneath (*49*) Albanese’s cupboard, 49 per cent of the division’s promoting spend has gone in direction of one tender associated to the stay sheep export ban.
Public information show a $2.3 million tender was awarded to media and promoting company Universal McCann, operating between December 6, 2024 to February 28.
According to the figures, the DAFF has spent more than $4.66 million on promoting tenders since 2022 which included $390,000 for Bird Flu public notices and lots of of hundreds for biosecurity worldwide traveller promoting campaigns.
ALEC chief government officer Mark Harvey-Sutton stated the stay sheep export ban promoting marketing campaign was not serving to the communities most impacted.
“What we can see is that the Department has spent a staggering sum advertising the policy. Our calculations show that 49 per cent of all DAFF advertising since 2022 was dedicated to the ban,” he stated.
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“It’s clear that this advertising was being used to spruik the policy into east coast locations where the Government hopes there is sympathy for the ban, rather than to farmers who will be hurt by it.”
In 2024, the Federal Government handed laws ending the stay sheep export industry from mid-2028.
While the federal government dedicated $139.7 million as transition assist, many within the industry have known as for more.
The tender was introduced up in a Senate estimates listening to in late February when Coalition Senators queried the place the funds had been going.
It was confirmed 5 metropolitan newspapers, together with the West Australian, had been marketed in in addition to 35 radio stations throughout Western Australia.
According to Assistant Minister for Agriculture, Fisheries and Forestry (*49*) Chisholm the promoting spend was common.
“It’s not unusual for the Government to advertise about decisions that have been made which is obviously what we’re doing,” he stated
A DAFF spokesperson stated the promoting marketing campaign mirrored the need to tell the national provide chain.
“The advertising was undertaken to inform the public of the decision to phase out live sheep exports by sea in 2028, the transition assistance that is available, and to visit the department’s website for more information,” they stated.
“While the sheep supply chain is national, the public information advertising had a higher weighting in Western Australia where the most impacted stakeholders are.
“Advertising was predominately placed in rural areas and as closely aligned to sheep farming and agriculture operations as possible, to ensure the target audience was reached.
“The proportion of advertising in WA was 69 per cent higher than the average of all jurisdictions. Radio accounted for around 75 per cent of national advertising.
“Other parts of Australia were included to capture the full breadth of the supply chain, including investors, business advisors and researchers.”
The spokesperson stated there was no additional plans for paid promoting.
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