GBST flags GenAI integration in latest | Australian Markets
Leading Australian advice technology developer GBST has introduced key enhancements to its WealthConnect advice platform, flagging plans to embed superior artificial intelligence (AI) options within the yr.
The most up-to-date upgrades embrace a vary of new wizards, analysis instruments, and comparability options. This comes on high of in depth platform upgrades unveiled early final yr.
GBST mentioned the latest upgrades would serve to “streamline advice production, reduce operational costs, and help firms scale effectively amid growing regulatory demands and rising client expectations”, bettering visibility throughout compliance, useful resource management, and consumer engagement.
WealthConnect was acquired by GBST in mid-2023. Built on the Salesforce platform, WealthConnect offers consumer relationship management, portfolio management and back-office administration instruments for advisers and paraplanners.
GBST head of APAC Jeff Hall mentioned the final word aim of WealthConnect was to present advisers with a one-stop-shop technology resolution.
“Our goal is for WealthConnect to eliminate the need for multiple systems across the advice process, allowing advice firms to replace existing tools with a single, advanced platform that combines CRM, compliance management, and financial planning to better support high-quality advice.”
Hall mentioned the platform will likely be enhanced later this yr with stochastic and goals-based modelling capabilities. As properly, he added, GBST may even look to embed Salesforce’s generative AI instrument, Agentforce as its first licensed Independent Software Vendor associate for the wealth management industry.
“Pre-built support tools will help advice professionals harness AI drive further efficiencies, deliver personalised client support, and adapt to the evolving digital landscape,” he mentioned.
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