TikTok’s advertising push as under-16 social media | Australian Markets

TikTok is pushing the app’s advantages for teenagers into as many faces as it could as the under-16 social media ban looms on the finish of this 12 months.

The social media giant took out sprawling advertisements within the Australian Financial Review final week, protecting 4½ full pages with advertising, selling the platform’s utility for getting teenagers to learn, have interaction with training and even solid a lure.

The newspaper advertisements, together with a massive spend on billboards and bus shelters, comes as the under-16 social media ban is simply six months away.

Advertisements within the May 26 version of the AFR declare TikTok serves up 10 million videos in its science, technology, engineering, and maths feed. Another of the full-page advertisements extols the advantages of the massively standard “bookTok” – TikTok’s literary neighborhood.

The third subject-specific advert claims Australian youngsters are “getting outside”, impressed by the platform’s fishing content material.

A TikTok Australia spokesman stated the company had additionally invested in billboard and bus shelter advertisements lately however was unable to offer numbers or particulars.

In six months’, any Australian below the age of 16 will probably be banned from all social media; YouTube has been granted an exemption on instructional grounds, drawing the ire of the opposite platforms.

How the social media ban will work remains to be up within the air.

The federal authorities has been sitting on a report since January regarding Australians’ attitudes towards age assurance applied sciences.

A British company has been tasked with trialling which applied sciences may very well be used to implement the world first, under-16 ban. On Friday, that UK firm revealed a report on its findings had been pushed back to July.