How Miami’s Pest Brothers Got Its Start | Global Market News
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Jose Rodriguez needed to observe in his father’s footsteps and construct a profession within the pest control industry, so it was a dream come true when his brother, Michael, teamed up with him to begin Pest Brothers. Their sturdy bond set the tone for a thriving business targeted on building lasting relationships with clients.”I don’t think there are a lot of options where you get to work with your best friend and your biggest cheerleader,” Michael says. “For me, that was really the most important thing.”Related: Two Industry Leaders Share Their Best Advice for Restaurant Owners – And Reveal the Exact Amount You Can Raise Prices Without Losing Customers
It seems, going into business together with your best good friend might be your key differentiator. The two exhibit wonderful teamwork, which is mirrored of their buyer interactions and lots of five-star opinions — securing their spot on Yelp’s Top 100 Local Businesses of 2025.”[Customers] find us well-tempered, well-mannered,” Michael says. “And the reason for it is we’re enjoying what we do and who we do it with. I think that’s really the basis for it all. And then from there, good things come.”
Joined by their brother-in-law, John, every member of the Pest Brothers brings one thing completely different to the desk, together with recruiting, advertising and industry expertise.Old-school relationship-building was key to their early growth. The crew sponsors golf tournaments for native colleges and attends group occasions to not solely create visibility for Pest Brothers but additionally to honor their roots.”We were sponsors at the golf tournament for [my son’s] high school, where we get a lot of leads,” Jose says. “We advertise wherever we can because those are the folks who have fed us when we weren’t necessarily getting to Yelp’s Top 100.”Related: This Is What the CEO of Kickstarter Wishes Aspiring Entrepreneurs Knew
Still, the brothers knew there was more they may do to spice up online visibility. They noticed Yelp as an alternative to draw more leads, and the investment paid off rapidly. “We tried out the free trial [of Yelp Ads], and it was an absolute success — almost like we flipped a light switch, and [leads] tremendously started flowing in,” Michael says.They obtained such an inflow of consideration from householders that they determined to stop sending out snail mail ads, which may have a low success fee.”Whenever we receive a lead on Yelp, it’s about speed to lead,” Michael says. “The more quickly we can reach out, the more quickly we can get to that house, service it and win that lead.”Its Yelp presence does more than lead technology, nevertheless. It additionally builds trust and helps flip potential clients into loyal, long-term regulars. Especially within the pest control and home service industry, a new buyer would not at all times imply one job. Every new lead is a likelihood to create a recurring buyer — and the alternatives are rolling in for Pest Brothers.
“These are folks that if you do a good job, they’re gonna reward you for a long period of time,” Michael says. “In terms of the Yelp leads I saw on our dashboard, views on our page have increased by 576% over the past 30 days [since winning Yelp’s Top 100]. You talk about market awareness — that’s tremendous. That’s viral if I’ve ever seen it, so it’s been awesome for us.”Once you’ve got your viewers’s consideration, Jose emphasised how important it’s to set clear expectations, reminiscent of how long a remedy will take or when the shopper will see outcomes. It’s this kind of transparency that builds credibility, prevents confusion and earns five-star opinions.When errors inevitably occur, the brothers acknowledge them with grace, reaching out personally to clients to make issues proper. “If somebody calls you, you can definitely rectify their issue as soon as you can,” Jose says. “That’s literally the whole point of being a small business, [being] able to do that.”Related: She Created the Dance Studio She Was Looking For. Now, It’s a Nationwide Brand.
After building Pest Brothers from a two-man operation into one of essentially the most trusted pest control firms within the Miami space, co-founders Michael and Jose share what’s helped them succeed within the aggressive home service industry:
Watch the episode above to listen to instantly from Michael and Jose Rodriguez, and subscribe to Behind the Review for more from new business house owners and reviewers each Wednesday.Editorial contributions by Jiah Choe and Kristi LindahlReady to interrupt by way of your income ceiling? Join us at Level Up, a convention for formidable business leaders to unlock new growth alternatives.
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