Australian Association of National Advertisers | Australian Markets

Advertisements for ham salad sandwiches will quickly be banned from public transportation in South Australia in a recent push to roll back childhood and grownup weight problems.

The ban, set to return into impact from July 1, prohibits a vary of junk food objects from being displayed on Adelaide’s buses, trains and trams, together with processed meats like ham.

Chocolate, lollies, confectionary, desserts, ice lotions, gentle drinks and chips will all be banned from show alongside processed meats, with the measure designed to restrict kids’s publicity to unhealthy food and drink promoting.

But the Australian Association of National Advertisers is up in arms about what it calls a “blanket ban”.

“As it stands, this policy bans all processed meats, which means a simple ham salad sandwich can’t be advertised.” AANA CEO Josh Faulks mentioned.

“This simply doesn’t make sense and the government should be making evidence-based decisions, not blanket bans that don’t align with nutritional science.”

The peak physique warns charities and companies could possibly be negatively impacted by the ban.

“The policy bans all advertising showing those banned food or drink items.

“For example, an ad celebrating the anniversary of a children’s charity which depicts a child with a birthday cake would be banned,” Mr Faulks mentioned.

“The Tasting Australia event can no longer show images of charcuterie boards or pastries in their advertising.

“Under this policy, businesses that have nothing to do with the food or beverage industry will find advertising in South Australia harder.”

The AANA has confirmed with NewsWire it opposes all promoting bans for food and drinks.

If the ban comes into impact, the AANA needs the federal government to undertake what it calls a “science-based approach” by utilizing nutrient profiling scoring standards to find out which meals needs to be restricted.

Some 63 per cent of adults and 35 per cent of kids throughout South Australia are chubby or overweight, authorities figures show.

Health Minister Chris Picton beforehand mentioned the ban was a “sensible step” to a “healthier South Australia”.

“Food habits and relationships established early in life have a lasting impact on food habits and health outcomes of adults,” he mentioned in January.

“The rising rates of obesity are concerning, which is why we have developed an evidence-based policy to restrict the advertising of unhealthy food and drinks on state government buses and trams.

“This policy recognises that the cumulative exposure of unhealthy food and drink advertising influences a child’s food preferences and intake and the associated ‘pester power’ children use to persuade parents.”

Cancer Council SA prevention and advocacy supervisor Christine Morris mentioned unhealthy food and drink objects had been additionally linked to most cancers.

“We know that minimising unhealthy food and drink advertising can lead to better health outcomes for everyone,” she mentioned.

“Our research shows that forming the foundations of positive nutrition preferences in children is a big step in overall cancer prevention.

“We heartily welcome this ban as a positive move towards a healthier community.”