Hailey Bieber’s Rhode Sells to E.l.f. for $1B | Global Market News
Cosmetics model e.l.f. (eyes, lips, face) is buying Hailey Bieber’s Rhode, the skincare model the model and entrepreneur launched in 2022. The deal is price $1 billion, in accordance to a press release.”We can’t wait to bring Rhode to more faces, places, and spaces. From day one, my vision for Rhode has been to make essential skin care and hybrid makeup you can use every day,” Bieber, 28, mentioned in a assertion. “Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally.”Related: Meet the Dermatologist Behind Rhode, Hailey Bieber’s Hit Skin Care Brand
Rhode sells a choice of skincare merchandise (toner, moisturizer, lip peptide gloss) with the objective of making “one of everything really good.” She teamed up with BeautyStat entrepreneur and chemist Ron Robinson and dermatologist Dr. Dhaval Bhanusali to help with the formulations.”E.l.f. Beauty found a like-minded disruptor in Rhode,” mentioned e.l.f. Chairman and CEO Tarang Amin, in a assertion. “Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible. We are excited by Rhode’s ability to break beauty barriers, fully aligning with e.l.f. Beauty’s vision to create a different kind of company.”
“Rhode is a beautiful brand that we believe is ready for rocketship growth,” Amin added.Related: Serena Williams Launches a New Company That She’s Been Working on for 6 YearsRhode reported $212 million in internet gross sales within the 12 months ended March 31, 2025, and plans to launch in Sephora all through North America and the U.Ok. earlier than the tip of the 12 months, in accordance to the assertion.Bieber mentioned she is moving into an “expanded role of Chief Creative Officer and Head of Innovation.”Rhode was the No. 1 skincare model in Earned Media Value in 2024, representing 367% year-over-year EMV growth, in accordance to the release.E.l.f. Cosmetics was based in 2004 (initially the whole lot was solely $1!) and has reported 23 straight quarters of growth.The sale has been authorized by the e.l.f. Beauty Board of Directors, in accordance to the release.Related: Is Selena Gomez the Next Beauty Billionaire? Rare Beauty, Worth Around $2 Billion, Is Reportedly Up for Sale
Cosmetics model e.l.f. (eyes, lips, face) is buying Hailey Bieber’s Rhode, the skincare model the model and entrepreneur launched in 2022. The deal is price $1 billion, in accordance to a press release.”We can’t wait to bring Rhode to more faces, places, and spaces. From day one, my vision for Rhode has been to make essential skin care and hybrid makeup you can use every day,” Bieber, 28, mentioned in a assertion. “Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally.”Related: Meet the Dermatologist Behind Rhode, Hailey Bieber’s Hit Skin Care Brand
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