Mattel, OpenAI Sign Deal to Bring ChatGPT to | Global Market News
A trailblazing new partnership will convey AI energy to bestselling toys.Mattel introduced on Thursday that it had signed a deal with OpenAI to convey ChatGPT to its “iconic” toys. The toymaker is the company behind common objects, together with Barbie, Hot Wheels, UNO, and more.”We’re pleased to work with Mattel as it moves to introduce thoughtful AI-powered experiences and products into its iconic brands, while also providing its employees the benefits of ChatGPT,” OpenAI Chief Operating Officer Brad Lightcap mentioned in a press release.
Barbie dolls. Photo by Tom Starkweather/Bloomberg by way of Getty ImagesAccording to TechCrunch, the deal is the first-of-its-kind for OpenAI, which has signed offers with firms like Reddit and Google however by no means with a toymaker. Mattel had not but signed any offers with any AI firms. The transfer will even see Mattel incorporate ChatGPT Enterprise into its business operations, so workers can use the chatbot on the job to help design new merchandise.
Related: ‘Our Mission Remains the Same’: OpenAI Reverses Course, Says Its Nonprofit Will Remain in Control of the EnterpriseThe partnership is in its early stage, with its first product anticipated to be introduced later this yr. Lightcap and Mattel’s Chief Franchise Officer Josh Silverman informed Bloomberg that Mattel may use AI to create digital assistants based mostly on characters like Polly Pocket or to improve video games like UNO.”It’s really across the spectrum of physical products and some experiences,” Silverman informed the outlet, whereas additionally noting that Mattel is not licensing its mental property to OpenAI, and it retains full possession of the merchandise being created.Mattel is pushing into digital gaming and intends to launch its first self-published recreation subsequent yr.Related: OpenAI CEO Sam Altman Says AI Agents Are Like a Team of ‘Junior Employees’Meanwhile, OpenAI is planning a broader push into bodily merchandise.Last month, the ChatGPT-maker introduced its greatest deal but with its plans to purchase io, a startup created by former Apple designer Jony Ive, for $6.4 billion. The deal brings Ive and his 55-person workforce over to OpenAI to work on {hardware} embedded with ChatGPT, which may embrace headphones and units with cameras, in accordance to a Wall Street Journal report.OpenAI is value $300 billion after a document fundraising spherical in April. Mattel had a market cap of $6.23 billion on the time of writing.
A trailblazing new partnership will convey AI energy to bestselling toys.Mattel introduced on Thursday that it had signed a deal with OpenAI to convey ChatGPT to its “iconic” toys. The toymaker is the company behind common objects, together with Barbie, Hot Wheels, UNO, and more.”We’re pleased to work with Mattel as it moves to introduce thoughtful AI-powered experiences and products into its iconic brands, while also providing its employees the benefits of ChatGPT,” OpenAI Chief Operating Officer Brad Lightcap mentioned in a press release.
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