Rebel, Supercheap Auto owner Super Retail Group | Australian Markets
Super Retail Group has warned shareholders of a revenue margin squeeze and hovering prices, blaming subdued trading circumstances, heavy discounting and an costly overhaul of an ageing payroll system.
The ASX-listed SRG is behind massive box retailers Supercheap Auto, Rebel, BCF and Macpac.
In an aftermarket announcement on Wednesday, the company disclosed group gross margins for the second half up to now had been monitoring under the prior comparable period. This was “broadly consistent” with the year-on-year decline recorded within the first half of the 2025 financial 12 months, it stated.
Despite the revenue warning, SRG shares closed up 0.7 per cent to $13.49 on Thursday.
While group like-for-like gross sales growth is up 3.1 per cent since January, Super Retail warned retail trading circumstances remained subdued, notably for its New Zealand shops.
Supercheap Auto gross sales fell 0.1 per cent for the second half up to now amid heavy discounting within the auto class. Supercheap Auto is going through larger competitors within the class with Wesfarmers-owned Bunnings’ larger push into the automotive sector.
“The team has focused on moving away from lower yielding promotional activity whilst maintaining competitiveness and managing costs in what remains a lower growth environment near term,” Super Retail stated on Wednesday.
Sales at Rebel — set to face competitors with the entry of British sporting items giant Sports Direct in Australia — rose 3.5 per cent because it skilled an acceleration in growth.
This was regardless of a $5 million hit from disruptions brought on by cyclone Alfred on the east coast.
BCF was the star performer for Super Retail with a 9.1 per cent carry in gross sales.
The retailer can also be changing its ageing payroll system and building a new HR management platform, whereas transitioning to a new distribution in Victoria.
These initiatives had been anticipated to push the retailer’s unallocated prices to $42m this 12 months, in contrast with $36m in 2024.
SRG has been embroiled in allegations of an illicit affair between boss Anthony Heraghty and the company’s former chief human sources officer Jane Kelly.
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