Seven West Media extends Channel 7 reach with | Australian Markets

Channel 7 and its suite of standard digital tv choices will prolong their reach to virtually the nation’s whole population after the broadcaster snapped up a host of tv licences throughout a huge swathe of regional Australia.

Network proprietor Seven West Media on Tuesday revealed it might pay $3.75 million to Southern Cross Media to amass the tv licences and related property working in Tasmania, Darwin, Spencer Gulf in South Australia, Broken Hill in NSW, Mt Isa in Queensland and distant, central and japanese Australia.

The licences at present broadcast Channel 7’s tv signal below an affiliation settlement with Southern Cross.

SWM stated the deal largely completes the media group’s national broadcast community and would open new markets the place its offering of digital tv — each dwell and on-demand — on 7plus enhances Channel 7’s broadcast signal.

Chief government Jeff Howard stated the acquisition was one other step in SWM’s strategic transformation program.

“Seven is Australia’s largest commercial, free-to-air broadcaster and we are excited by the opportunity to further leverage our leading news, sport and entertainment content in these new markets, across both Seven and 7plus to drive incremental revenue, earnings and cash flow,” Mr Howard stated.

“Following this acquisition, Seven will reach virtually 100 per cent of Australia’s population (ex-Riverland).

“With the profitable launch of our Phoenix whole tv platform, our valued promoting companions and media patrons will have the ability to seamlessly reach and goal these new and enticing audiences throughout each broadcast and digital campaigns.

The deal, which will likely be instantly earnings accretive, is anticipated to be finalised by June 30.