‘Tyrell-ble’: Beloved chip brand Tyrrells pulled | Australian Markets

Australians have been caught off guard by the quiet disappearance of a beloved chip brand from grocery store cabinets with out warning.

UK-born snack brand Tyrrells has been pulled from Woolworths, Coles and IGA shops, with out an official announcement.

The change was noticed by a annoyed Reddit consumer who posted about it final Thursday.

“Gone from their shelves without warning or even clearance tags. Didn’t even get a chance to stock up,” the consumer wrote.

“These were f****** good, made in Australia with Aussie potatoes, and at $3.80 for 165g. Price does what it says, without stupid price hikes and fake offers.”

Other customers echoed the frustration.

“WHAT! OUTRAGE! They were the only chips I bought,” one remark learn.

“These are the king of chips and I am heartbroken,” one other mentioned.

“Damn, that’s really disappointing. They were the best chips on the shelves,” a third added.

“Absolutely unacceptable. These are the only good chips,” another person chimed in.

“That’s tyrell-ble,” one other joked.

Snackbrands Australia, the maker of Tyrrells, confirmed the brand has been discontinued as a result of low demand.

“We always aim to bring delicious snacks to our consumers in line with their needs, however we sadly had to retire the Tyrrells brand from market due to insufficient levels of consumer demand,” the company mentioned in a assertion.

“We realise that there will always be true lovers of the brand out there however we need to balance the requirements of our consumers as well as our retail partners when making these tough decisions.”

Both Coles and Woolworths confirmed to 7NEWS.com.au they’re no longer stocking Tyrrells chips.

7NEWS.com.au has additionally reached out to IGA for affirmation.

Snackbrands mentioned Tyrrells will nonetheless be out there “for the foreseeable future” in some Harris Farm shops, and prompt followers attempt their different merchandise.

“The good news is that we continue to innovate and offer great alternatives under our Kettle and Natural Chip Company brands,” a spokesperson added.

Tyrrells chips can nonetheless be discovered on Amazon, with 9 165g luggage of the basic Pot Crispy Salted flavour at present out there for $15.86.

Some Reddit customers reported recognizing a few luggage at 7-Eleven and The Reject Shop.

Tyrrells, initially based on a farm in Herefordshire, England in 2002, is thought for its hand-cooked, premium potato chips created from regionally grown ingredients.

The brand entered the Australian market in 2014, initially importing merchandise from the UK.

From 2016, following its acquisition of Yarra Valley Snack Foods, Tyrrells chips have been made regionally in Victoria utilizing Australian potatoes.